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Seaweed: the perfect clean beauty ingredient
Introducing Hydrating Marine Polysaccharides, a natural bioactive from regenerative Alaska seaweed
It’s no secret, the world is rapidly moving to low-carbon products. From surging sales of electric vehicles to ever cheaper solar panels, green cement and even low-carbon data centers, the tectonic shift towards decarbonization is rippling across industries.
Beauty brands are no exception. They are responding by using natural ingredients from plants that are grown sustainably and finding ways to remove emissions from their production lines. Ten years ago, no one was talking about clean beauty or low carbon. Today, everyone is.
More than meets the eye
It’s hard to say precisely when and where the clean beauty movement was born. But there’s no doubt that today it’s a powerful force. In 2021, Beautycounter, one of the first companies to come out with a “Never List” of ingredients it would never include, became the industry’s first $1bn clean beauty brand. Sephora, the eponymous beauty retailer, carries more than 80 clean beauty brands.
Over the past two decades, clean beauty has come to mean:
Natural: no synthetics, no harmful ingredients, no animal testing
Performance: the product has to work (preferably clinically proven), easy and cost effective formulations
Regenerative: locally sourced, good for people and the planet
Sustainable: zero waste, 100% traceable, low-impact production
In short, clean beauty is about more than just sustainable packaging.
Seaweed, the clean beauty superhero
Seaweed is no stranger to the beauty shelf. Brands like La Mer and Repêchage have been leveraging the hydrating, anti-oxidant, regenerative benefits that come naturally from the complex polysaccharides found in seaweed for a long time.
Our hydrating marine polysaccharide combines the proven performance of seaweed extracts with a low carbon, clean beauty supply chain. All of our seaweed is farmed in pristine, Alaska waters. It is then gently processed in a zero waste system.
Hydrating Marine Polysaccharides provides clinically proven hydration benefits using regenerative Alaska seaweed. Our processing is zero waste and every bottle can be traced to the farmer who grew it.
The parts of the seaweed that don’t have bioactive properties are used in food or regenerative products, like seaweed based paper or plastic. Finally, it’s all 100% traceable; every bottle can be traced to the farmer who grew it and the season it was harvested in.