Macro Update: June 2024
Blue Beauty, Customer Spotlight, Kelp Stabilization and more!
Hi folks!
We can’t believe it’s already summer. Kelp harvest has already started in most places and is already done in a couple. Here’s a quick run through of what we’ve been up to.
Photo credit: Alaska Ocean Farms
In the news
Matthew, our CEO, was featured recently on the Green Beauty Conversations podcast with Formula Botanica CEO Lorraine Dallmeier. They talked about green beauty, sustainability, and why we think seaweed and cosmetics go great together. It’s worth a listen!
Vogue Beauty recently did a report on Blue Beauty: What’s ‘blue beauty’ and why is it trending? (behind a paywall here, pdf available here). It’s a great introduction to the topic and how brands are struggling to meet consumer expectations. We were proud to be the only active ingredient supplier mentioned in it — and one of the ones helping brands to meet consumer expectations.
Last but not least, Cosmoprof discussed how circularity and sustainability can help cosmetic companies reduce their climate impact. The amount of energy around this topic is really exciting; we’re trying to help brands tell a circular story that includes both packaging and ingredients.
Customer spotlight
We are grateful to Dr. Eliana McKee of Eira Beauty for sitting down with us to talk about her journey as a brand founder and Alaska based cosmetic brand.
We talked about her founding story, how to combine efficacy with sustainability, and what it’s like to start a cosmetic brand in Alaska. You can check out the full video here.
Her body lotion, featuring our bioactive ingredient, is a favorite around the Macro Oceans office. Do check it out!
On the farm
Photo Credit: Adam Vera
Adam from our team joined Greenwave and several farmers in Kodiak, Alaska to talk about seaweed stabilization. As any beachgoer knows, seaweed begins degrading quickly when taken out of the water. The current state of the art requires drying or freezing, which is expensive and energy intensive. This summer we’re running our largest trial yet of a novel stabilization method that would allow us to skip this step entirely.
Upcoming events
We’ll be attending the Florida Society of Cosmetic Chemists’ Inaugural Sustainability Symposium. You should come join us. If you’re planning to attend, send us a note and we’ll meet up.
That’s all for now. As always, if you have an upcoming cosmetic project!
James